/* MATRAFOX Campaigns · v3 (matrafox.com type: Funnel Display + Inter) · shell styles
   Vertical-specific demo styles live in assets/verticals/<vertical>/campaign.css */

/* ─── Tokens ─────────────────────────────────────────────────────────── */
:root {
  /* Surfaces: white + neutral greys (matrafox.com) */
  --paper: #FFFFFF;
  --canvas: #F5F5F5;
  --canvas-2: #EDEDED;
  --line: #E5E5E5;
  --line-strong: #D8D7D7;

  /* Ink */
  --ink: #0A0A0A;
  --ink-2: #2B2B2B;
  --muted: #636363;

  /* MATRAFOX signal orange (verified on matrafox.com + current favicon: #FF6700) */
  --signal: #FF6700;
  --signal-hover: #FF7A1F;
  --signal-deep: #E85400;
  --signal-ink: #B84300; /* orange text on white, 5.4:1 */
  --signal-tint: #FFF1E7;
  --signal-tint-2: #FFE0CC;

  --focus: var(--ink);

  /* Type */
  --font-display: 'Funnel Display', 'Inter', system-ui, -apple-system, 'Segoe UI', Arial, sans-serif;
  --font-sans: 'Inter', system-ui, -apple-system, 'Segoe UI', 'Helvetica Neue', Arial, sans-serif;
  --display-axes: normal;
  --w-display: 680;
  --track-display: -.04em;

  /* Radii */
  --r-xs: 8px;
  --r-sm: 12px;
  --r-md: 16px;
  --r-lg: 22px;
  --r-xl: 32px;
  --r-pill: 999px;

  /* Elevation */
  --sh-1: 0 1px 2px rgba(10, 10, 10, .06);
  --sh-2: 0 1px 2px rgba(10, 10, 10, .05), 0 12px 28px -16px rgba(10, 10, 10, .22);
  --sh-3: 0 2px 4px rgba(10, 10, 10, .05), 0 26px 50px -24px rgba(10, 10, 10, .34), 0 60px 110px -60px rgba(10, 10, 10, .38);
  --sh-ad: 0 1px 2px rgba(10, 10, 10, .08), 0 22px 44px -22px rgba(10, 10, 10, .45);

  /* Motion */
  --dur-micro: 180ms;
  --dur-state: 380ms;
  --dur-enter: 820ms;
  --ease-out: cubic-bezier(.22, 1, .36, 1);
  --ease-in-out: cubic-bezier(.65, 0, .35, 1);
  --ease-soft: cubic-bezier(.33, 1, .68, 1);

  /* Layout */
  --container: 1280px;
  --container-wide: 1376px;
  --gutter: clamp(20px, 4vw, 40px);
  --section-y: clamp(80px, 9vw, 136px);
  --header-h: 68px;
}

/* ─── Base ───────────────────────────────────────────────────────────── */
*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; text-size-adjust: 100%; scroll-behavior: smooth; scroll-padding-top: calc(var(--header-h) + 16px); }
html.motion-reduced { scroll-behavior: auto; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-sans);
  font-size: 1rem;
  line-height: 1.55;
  font-optical-sizing: auto;
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  text-rendering: optimizeLegibility;
  overflow-x: clip;
}
img, svg, video { display: block; max-width: 100%; }
a { color: inherit; }
button, input, select, textarea { font: inherit; color: inherit; }
button { cursor: pointer; }
p, h1, h2, h3, ol, ul, dl, dd, figure, fieldset { margin: 0; }
ol, ul { padding: 0; list-style: none; }
fieldset { border: 0; padding: 0; min-width: 0; }
::selection { background: var(--signal-tint-2); color: var(--ink); }

:focus-visible { outline: 2.5px solid var(--focus); outline-offset: 3px; border-radius: 6px; }

.sr-only {
  position: absolute !important; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0); clip-path: inset(50%); white-space: nowrap; border: 0;
}
.no-js .js-only { display: none !important; }
.js .no-js-only { display: none !important; }
.svg-defs { position: absolute; width: 0; height: 0; overflow: hidden; }

.skip-link {
  position: fixed; left: 16px; top: 12px; z-index: 100;
  padding: 10px 16px; border-radius: var(--r-pill);
  background: var(--ink); color: #fff; font-weight: 600; text-decoration: none;
  transform: translateY(-160%); transition: transform var(--dur-micro) var(--ease-out);
}
.skip-link:focus { transform: none; }

.container { width: min(100% - 2 * var(--gutter), var(--container)); margin-inline: auto; }
.container--wide { width: min(100% - 2 * var(--gutter), var(--container-wide)); }
.section { padding-block: var(--section-y); }

/* ─── Type ───────────────────────────────────────────────────────────── */
.eyebrow {
  display: inline-flex; align-items: center; gap: 10px;
  font-size: .75rem; font-weight: 750;
  letter-spacing: .14em; text-transform: uppercase; color: var(--signal-ink);
}
.eyebrow::before { content: ''; width: 18px; height: 2px; border-radius: 2px; background: var(--signal); }
.h2 {
  font-family: var(--font-display);
  font-variation-settings: var(--display-axes);
  font-weight: var(--w-display);
  font-size: clamp(2.25rem, 1.3rem + 3vw, 4rem);
  line-height: .98;
  letter-spacing: var(--track-display);
  text-wrap: balance;
}
.h3 {
  font-family: var(--font-display);
  font-variation-settings: var(--display-axes);
  font-weight: var(--w-display);
  font-size: clamp(1.625rem, 1.2rem + 1.2vw, 2.25rem);
  line-height: 1.08;
  letter-spacing: -.018em;
  text-wrap: balance;
}
.lead {
  font-size: clamp(1.0625rem, 1rem + .3vw, 1.25rem);
  line-height: 1.55;
  color: var(--ink-2);
  text-wrap: pretty;
}
.section-head { display: grid; gap: 16px; margin-bottom: clamp(36px, 5vw, 64px); }
.section-head .h2 { margin-top: 2px; }
.section-head--center { justify-items: center; text-align: center; max-width: 820px; margin-inline: auto; }
.section-head--center .lead { max-width: 620px; }
.section-head--split { grid-template-columns: minmax(0, 1.1fr) minmax(0, 1fr); align-items: end; gap: 24px 48px; }
.section-head--split .lead { max-width: 520px; justify-self: end; padding-bottom: 6px; }

/* ─── Buttons ────────────────────────────────────────────────────────── */
.btn {
  --btn-h: 48px;
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  min-height: var(--btn-h); padding: 0 22px;
  border-radius: var(--r-pill); border: 1px solid transparent;
  font-size: .96875rem; font-weight: 620; letter-spacing: -.005em; line-height: 1.2;
  text-decoration: none; white-space: nowrap;
  transition: background-color var(--dur-micro) var(--ease-out), border-color var(--dur-micro) var(--ease-out),
    color var(--dur-micro) var(--ease-out), box-shadow var(--dur-micro) var(--ease-out), translate var(--dur-micro) var(--ease-out);
}
.btn .icon { width: 18px; height: 18px; flex: none; }
.btn-arrow { transition: translate var(--dur-micro) var(--ease-out); }
.btn:hover .btn-arrow { translate: 3px 0; }
.btn:active { translate: 0 1px; }
.btn--sm { --btn-h: 40px; padding: 0 16px; font-size: .9063rem; }
.btn--lg { --btn-h: 56px; padding: 0 26px; font-size: 1rem; }
.btn--block { width: 100%; }
.btn--primary { background: var(--ink); color: #fff; box-shadow: 0 1px 1px rgba(10, 10, 10, .2), inset 0 1px 0 rgba(255, 255, 255, .08); }
.btn--primary:hover { background: #262626; box-shadow: 0 10px 22px -12px rgba(10, 10, 10, .55); translate: 0 -1px; }
.btn--secondary { background: #fff; color: var(--ink); border-color: var(--line-strong); }
.btn--secondary:hover { border-color: var(--ink); translate: 0 -1px; }
.btn--signal { background: var(--signal); color: var(--ink); box-shadow: inset 0 1px 0 rgba(255, 255, 255, .25); }
.btn--signal:hover { background: var(--signal-hover); box-shadow: 0 12px 26px -12px rgba(255, 103, 0, .7); translate: 0 -1px; }
.btn--quiet { background: #fff; color: var(--ink); border-color: var(--line); }
.btn--quiet:hover { border-color: var(--ink); }

/* ─── Header ─────────────────────────────────────────────────────────── */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: rgba(255, 255, 255, .86);
  -webkit-backdrop-filter: saturate(160%) blur(14px);
  backdrop-filter: saturate(160%) blur(14px);
  border-bottom: 1px solid transparent;
  transition: border-color var(--dur-state) var(--ease-out), box-shadow var(--dur-state) var(--ease-out);
}
.site-header.is-scrolled { border-bottom-color: var(--line); }
.header-inner { display: flex; align-items: center; gap: 24px; min-height: var(--header-h); }
.brand { display: inline-flex; align-items: center; gap: 12px; text-decoration: none; color: var(--ink); flex: none; }
.brand-wordmark { width: auto; height: 15px; fill: currentColor; }
.brand-sub {
  padding-left: 12px; border-left: 1px solid var(--line-strong);
  font-size: .6875rem; font-weight: 650; font-stretch: 125%; letter-spacing: .16em; text-transform: uppercase;
  color: var(--ink-2); line-height: 15px;
}
.site-nav { display: flex; align-items: center; gap: 28px; margin-left: auto; }
.nav-list { display: flex; gap: 4px; }
.nav-link {
  display: inline-flex; align-items: center; min-height: 40px; padding: 0 12px; border-radius: var(--r-pill);
  font-size: .9375rem; font-weight: 520; color: var(--ink-2); text-decoration: none;
  transition: color var(--dur-micro), background-color var(--dur-micro);
}
.nav-link:hover { color: var(--ink); background: var(--canvas); }
.nav-link[aria-current='true'] { color: var(--ink); }
.menu-toggle {
  display: none; margin-left: auto; align-items: center; gap: 8px; min-height: 44px; padding: 0 14px 0 16px;
  border: 1px solid var(--line-strong); border-radius: var(--r-pill); background: #fff; font-weight: 600; font-size: .9375rem;
}
.menu-toggle .icon { width: 20px; height: 20px; }
.menu-icon-close { display: none; }
.menu-toggle[aria-expanded='true'] .menu-icon-open { display: none; }
.menu-toggle[aria-expanded='true'] .menu-icon-close { display: block; }

/* ─── Hero (compact, pictogram orbs) ───────────────────────────────── */
.hero { position: relative; isolation: isolate; overflow-x: clip; overflow-y: visible; padding-bottom: clamp(40px, 5vh, 64px); }
.hero-stage { position: relative; padding-top: clamp(44px, 7vh, 88px); }
.hero-copy { position: relative; z-index: 2; display: grid; justify-items: center; text-align: center; }
.hero-kicker {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 7px 15px 7px 11px; border-radius: var(--r-pill);
  border: 1px solid var(--line); background: #fff; box-shadow: var(--sh-1);
  font-size: .8125rem; font-weight: 700; letter-spacing: .02em; color: var(--ink);
}
.kicker-dot { width: 8px; height: 8px; border-radius: 50%; background: var(--signal); box-shadow: 0 0 0 4px var(--signal-tint); }
.hero-title {
  margin-top: 18px;
  font-family: var(--font-display);
  font-size: clamp(2.75rem, 1.2rem + 4.6vw, 6.25rem);
  line-height: .94;
  letter-spacing: -.05em;
}
.ht-lead { display: block; font-weight: 500; letter-spacing: -.045em; }
.ht-strong { display: block; font-weight: 800; }
.ht-mark { position: relative; display: inline-block; }
.ht-line { position: absolute; z-index: -1; left: -1.5%; top: .96em; width: 103%; height: .2em; overflow: visible; transform: rotate(-1.2deg); transform-origin: 0 50%; pointer-events: none; }
.ht-line path { fill: none; stroke: var(--signal); stroke-width: 10; stroke-linecap: round; stroke-dasharray: 1; stroke-dashoffset: 0; }
@media (prefers-reduced-motion: no-preference) { html:not(.motion-reduced) .ht-line path { animation: ht-draw 1s var(--ease-out) .45s both; } }
@keyframes ht-draw { from { stroke-dashoffset: 1; } }
.hero-lead {
  margin-top: 52px;
  max-width: 600px;
  font-size: clamp(1.0625rem, 1rem + .3vw, 1.25rem);
  font-weight: 450; line-height: 1.5; color: var(--ink-2); text-wrap: pretty;
}

.icon .icon-accent { fill: var(--signal); stroke: none; }
.icon .icon-solid { fill: currentColor; }
.hero-actions { margin-top: clamp(18px, 2vw, 24px); display: flex; flex-wrap: wrap; justify-content: center; gap: 12px; }
.hero-built { position: relative; z-index: 2; margin-top: 64px; display: grid; justify-items: center; gap: 12px; text-align: center; }
.hero-built-label { font-size: .875rem; font-weight: 500; color: var(--muted); }
.hero-built-list { display: flex; flex-wrap: wrap; justify-content: center; gap: 10px; }
.hero-built-list li {
  display: inline-flex; align-items: center; gap: 10px; min-height: 44px; padding: 0 18px 0 14px;
  border-radius: var(--r-pill); background: #fff; border: 1px solid var(--line); box-shadow: var(--sh-1);
  font-size: .9375rem; font-weight: 650;
}
.hero-built-dot { width: 8px; height: 8px; border-radius: 50%; background: var(--signal); }

/* Orbs: drift apart and blur as the page scrolls (--p = 0 → 1, set by script) */
.hero-orbs {
  position: absolute; z-index: 1; top: 0; bottom: 0; left: 50%; width: min(100%, 1320px); translate: -50% 0;
  pointer-events: none; --p: 0; --orb-scale: 1; --spread-x: 30vw; --spread-y: 24vh;
}
.orb {
  --size: calc(var(--d) * var(--orb-scale) * 1px);
  position: absolute; left: var(--x); top: var(--y);
  width: var(--size); aspect-ratio: 1; margin: calc(var(--size) / -2) 0 0 calc(var(--size) / -2);
  transform: translate3d(calc(var(--vx) * var(--p) * var(--spread-x)), calc(var(--vy) * var(--p) * var(--spread-y)), 0) scale(calc(1 + var(--p) * .18));
  filter: blur(calc(var(--p) * 18px));
  opacity: calc(1 - var(--p) * .92);
}
.hero-orbs.is-moving .orb { will-change: transform, filter; }
.orb--orange { --orb-bg: #FF6700; --orb-ink: #0A0A0A; }
.orb--black { --orb-bg: #0A0A0A; --orb-ink: #FFFFFF; }
.orb--peach { --orb-bg: #FFD6BA; --orb-ink: #0A0A0A; }
.orb--white { --orb-bg: #FFFFFF; --orb-ink: #0A0A0A; }
.orb--grey { --orb-bg: #ECE9E5; --orb-ink: #0A0A0A; }
.orb-in {
  display: grid; place-items: center; width: 100%; height: 100%; overflow: hidden;
  border-radius: 50%; background: var(--orb-bg); color: var(--orb-ink);
  box-shadow: 0 18px 38px -20px rgba(10, 10, 10, .38);
}
.orb--orange .orb-in { box-shadow: 0 18px 38px -18px rgba(255, 103, 0, .55); }
.orb--peach .orb-in { box-shadow: 0 18px 38px -20px rgba(230, 120, 50, .4); }
.orb--white .orb-in { box-shadow: 0 1px 2px rgba(10, 10, 10, .06), 0 22px 44px -22px rgba(10, 10, 10, .32), inset 0 0 0 1px var(--line); }
.orb--grey .orb-in { box-shadow: 0 20px 40px -22px rgba(10, 10, 10, .3); }

/* Pictograms */
.picto { width: 60%; height: auto; overflow: visible; }
.picto .pg-ink { fill: currentColor; }
.picto .pg-bg { fill: var(--orb-bg); }
.picto .pg-acc, .picto .pg-bar-hi { fill: var(--signal); }
.orb--orange .picto .pg-acc, .orb--orange .picto .pg-bar-hi { fill: #FFFFFF; }
.picto .pg-line { fill: none; stroke: currentColor; stroke-width: 3.8; stroke-linecap: round; stroke-linejoin: round; }
.picto .pg-line-bg { fill: none; stroke: var(--orb-bg); stroke-width: 3.6; stroke-linecap: round; }
.picto .pg-ring { fill: none; stroke: currentColor; stroke-width: 5; }
.picto .pg-check { fill: none; stroke: #0A0A0A; stroke-width: 3.6; stroke-linecap: round; stroke-linejoin: round; }
.picto .pg-check-bg { fill: none; stroke: var(--orb-bg); stroke-width: 4.8; stroke-linecap: round; stroke-linejoin: round; stroke-dasharray: 1; }
.picto .pg-arrow, .picto .pg-dart, .picto .pg-badge, .picto .pg-bar, .picto .pg-in, .picto .pg-out, .picto .pg-cta { transform-box: fill-box; }
.picto .pg-arrow { transform-origin: 0 0; }
.picto .pg-rays { transform-box: view-box; transform-origin: 24px 16px; }
.picto .pg-dart { transform-origin: 0 100%; }
.picto .pg-badge, .picto .pg-cta { transform-origin: 50% 50%; }
.picto .pg-bar { transform-origin: 50% 100%; }

@media (prefers-reduced-motion: no-preference) {
  html:not(.motion-reduced) .orb { animation: orb-enter 1s var(--ease-out) both; animation-delay: calc(100ms + var(--i) * 70ms); }
  html:not(.motion-reduced) .orb-in { animation: orb-float calc(5.6s + var(--i) * .65s) ease-in-out calc(var(--i) * -1.3s) infinite alternate; }
  html:not(.motion-reduced) .pg-arrow { animation: pg-tap 2.8s var(--ease-in-out) infinite; }
  html:not(.motion-reduced) .pg-rays { animation: pg-rays 2.8s ease-out infinite; }
  html:not(.motion-reduced) .pg-dart { animation: pg-dart 3.4s var(--ease-in-out) infinite; }
  html:not(.motion-reduced) .pg-in { animation: pg-in 2.4s ease-in infinite; }
  html:not(.motion-reduced) .pg-in2 { animation-delay: .8s; }
  html:not(.motion-reduced) .pg-in3 { animation-delay: 1.6s; }
  html:not(.motion-reduced) .pg-out { animation: pg-out 2.4s var(--ease-out) infinite; }
  html:not(.motion-reduced) .pg-badge { animation: pg-pop 3.2s var(--ease-out) infinite; }
  html:not(.motion-reduced) .pg-check-bg { animation: pg-draw 3.6s var(--ease-out) infinite; }
  html:not(.motion-reduced) .pg-bar { animation: pg-grow 3.6s var(--ease-in-out) infinite; }
  html:not(.motion-reduced) .pg-bar2 { animation-delay: .18s; }
  html:not(.motion-reduced) .pg-bar3 { animation-delay: .36s; }
  html:not(.motion-reduced) .pg-wave { animation: pg-wave 2.2s ease-in-out infinite; }
  html:not(.motion-reduced) .pg-wave2 { animation-delay: .35s; }
  html:not(.motion-reduced) .pg-cta { animation: pg-pop 2.6s var(--ease-out) .6s infinite; }
}
@keyframes orb-enter { from { opacity: 0; scale: .55; } }
@keyframes orb-float { from { translate: 0 -8px; } to { translate: 0 8px; } }
@keyframes pg-tap { 0%, 52%, 100% { transform: translate(0, 0) scale(1); } 60% { transform: translate(-2.5px, -2.5px) scale(.93); } 70% { transform: translate(0, 0) scale(1); } }
@keyframes pg-rays { 0%, 56% { opacity: 0; transform: scale(.55); } 64% { opacity: 1; transform: scale(1); } 86%, 100% { opacity: 0; transform: scale(1.18); } }
@keyframes pg-dart { 0%, 100% { transform: rotate(0deg); } 50% { transform: rotate(-5deg); } }
@keyframes pg-in { 0% { transform: translateY(-6px); opacity: 0; } 25% { opacity: 1; } 70%, 100% { transform: translateY(9px); opacity: 0; } }
@keyframes pg-out { 0%, 35% { transform: translateY(-8px); opacity: 0; } 60% { opacity: 1; } 80%, 100% { transform: translateY(0); opacity: 1; } }
@keyframes pg-pop { 0%, 58%, 100% { transform: scale(1); } 68% { transform: scale(1.14); } 78% { transform: scale(.97); } }
@keyframes pg-draw { 0%, 15% { stroke-dashoffset: 1; } 45%, 85% { stroke-dashoffset: 0; } 100% { stroke-dashoffset: 1; } }
@keyframes pg-grow { 0%, 100% { transform: scaleY(.55); } 40%, 78% { transform: scaleY(1); } }
@keyframes pg-wave { 0%, 100% { opacity: .15; } 50% { opacity: 1; } }
html.motion-paused .orb-in, .is-offscreen .orb-in, html.motion-paused .picto *, .is-offscreen .picto * { animation-play-state: paused; }

.hero .motion-toggle { position: absolute; z-index: 3; right: var(--gutter); bottom: clamp(18px, 3vh, 32px); }
.motion-toggle {
  display: inline-flex; align-items: center; gap: 8px; min-height: 36px; padding: 0 14px 0 8px;
  border-radius: var(--r-pill); border: 1px solid var(--line); background: rgba(255, 255, 255, .9);
  font-size: .8125rem; font-weight: 650; color: var(--ink-2);
  transition: border-color var(--dur-micro), color var(--dur-micro);
}
.motion-toggle:hover { border-color: var(--ink); color: var(--ink); }
.motion-toggle-icon { display: grid; place-items: center; width: 22px; height: 22px; border-radius: 50%; background: var(--ink); color: #fff; }
.motion-toggle-icon .icon { width: 12px; height: 12px; }
.motion-toggle .mt-play { display: none; }
.motion-toggle[aria-pressed='true'] .mt-play { display: block; }
.motion-toggle[aria-pressed='true'] .mt-pause { display: none; }

/* ─── Frames ─────────────────────────────────────────────────────────── */
.browser {
  container-type: inline-size;
  background: #fff; border-radius: clamp(8px, 1.7cqi, 16px);
  border: 1px solid rgba(10, 10, 10, .08);
  box-shadow: var(--sh-3); overflow: hidden;
}
.browser-bar {
  display: flex; align-items: center; gap: 12px;
  height: clamp(18px, 4.4cqi, 38px); padding: 0 clamp(8px, 1.8cqi, 14px);
  background: #F2F2F2; border-bottom: 1px solid #E6E6E6;
}
.browser-dots { display: flex; gap: clamp(3px, .8cqi, 6px); width: clamp(26px, 6cqi, 50px); }
.browser-dots i { width: clamp(5px, 1.2cqi, 10px); aspect-ratio: 1; border-radius: 50%; background: #D6D6D6; }
.browser-url {
  flex: 0 1 44%; margin-inline: auto; height: clamp(12px, 2.9cqi, 24px); min-width: 0;
  display: flex; align-items: center; justify-content: center; gap: clamp(2px, .6cqi, 6px);
  border-radius: var(--r-pill); background: #fff; border: 1px solid #E6E6E6;
  font-size: clamp(6px, 1.45cqi, 12px); white-space: nowrap; overflow: hidden;
}
.browser-lock { width: clamp(6px, 1.4cqi, 12px); height: auto; color: #8C8C8C; flex: none; }
.browser-domain { color: #8C8C8C; }
.browser-path { color: #2B2B2B; font-weight: 580; }
.browser-end { width: clamp(26px, 6cqi, 50px); }
.browser-viewport { position: relative; overflow: hidden; }

/* Feed-card chrome for ads (platform-neutral) */
.ad {
  container-type: inline-size;
  display: flex; flex-direction: column;
  background: #fff; color: #0A0A0A;
  border-radius: clamp(8px, 5.5cqi, 16px);
  box-shadow: var(--sh-ad); overflow: hidden;
  font-family: var(--font-sans);
}
.ad-top { display: flex; align-items: center; gap: 3cqi; padding: 3.8cqi 4.4cqi; }
.ad-acct { display: flex; flex-direction: column; line-height: 1.15; min-width: 0; }
.ad-name { font-size: 4.3cqi; font-weight: 650; white-space: nowrap; }
.ad-spons { font-size: 3.5cqi; color: #6E6E6E; }
.ad-dots { margin-left: auto; display: flex; gap: 1cqi; }
.ad-dots i { width: 1.3cqi; aspect-ratio: 1; border-radius: 50%; background: #A0A0A0; }
.ad-bottom { display: flex; align-items: center; justify-content: space-between; gap: 3cqi; padding: 3.4cqi 4.4cqi; border-top: 1px solid #F0F0F0; }
.ad-cap { display: flex; flex-direction: column; line-height: 1.2; min-width: 0; }
.ad-cap-1 { font-size: 3.4cqi; color: #6E6E6E; white-space: nowrap; }
.ad-cap-2 { font-size: 4cqi; font-weight: 650; white-space: nowrap; }
.ad-cta { flex: none; font-size: 3.6cqi; font-weight: 650; padding: 2.4cqi 3.4cqi; border-radius: 2cqi; background: #F0F0F0; white-space: nowrap; }


/* ─── Campaign preview (looping HTML sequence) ─────────────────────── */
.preview { padding-top: clamp(64px, 7vw, 104px); }
.film-player { container: film / inline-size; }
.film-frame {
  position: relative; overflow: hidden; aspect-ratio: 16 / 9;
  border-radius: clamp(18px, 2.4vw, 32px); border: 1px solid var(--line);
  background:
    radial-gradient(60% 70% at 88% 100%, rgba(255, 103, 0, .14) 0%, rgba(255, 103, 0, 0) 60%),
    radial-gradient(70% 60% at 40% 30%, #FFFFFF 0%, rgba(255, 255, 255, 0) 70%),
    #F1F1F1;
  box-shadow: var(--sh-2);
}
.film-frame::before {
  content: ''; position: absolute; inset: 0; pointer-events: none;
  background-image: linear-gradient(rgba(10, 10, 10, .045) 1px, transparent 1px), linear-gradient(90deg, rgba(10, 10, 10, .045) 1px, transparent 1px);
  background-size: 48px 48px;
  -webkit-mask-image: radial-gradient(80% 80% at 50% 50%, #000 30%, transparent 85%);
  mask-image: radial-gradient(80% 80% at 50% 50%, #000 30%, transparent 85%);
}
.film-badge {
  position: absolute; right: clamp(12px, 1.6vw, 20px); top: clamp(12px, 1.6vw, 20px); z-index: 4;
  display: inline-flex; align-items: center; gap: 8px; padding: 6px 12px; border-radius: var(--r-pill);
  background: rgba(255, 255, 255, .9); border: 1px solid var(--line); font-size: .75rem; font-weight: 620; color: var(--ink-2);
}
.film-badge-dot { width: 7px; height: 7px; border-radius: 50%; background: var(--signal); }
.film-canvas { position: absolute; inset: 0; --u: calc(100cqw / 1600); }
.fc-bg { position: absolute; inset: 0; }
.fc-links { position: absolute; inset: 0; width: 100%; height: 100%; pointer-events: none; overflow: visible; z-index: 1; }
.fc-links path { fill: none; stroke: var(--ink); stroke-width: 2; stroke-dasharray: 4 8; stroke-linecap: round; opacity: .5; }
.fc-links circle { fill: var(--signal); }
.fc-el, .fc-caption, .fc-callout, .fc-lockup {
  position: absolute; left: 0; top: 0; transform-origin: 0 0;
  translate: calc(var(--x, 0) * var(--u)) calc(var(--y, 0) * var(--u));
  scale: var(--s, 1);
  opacity: var(--o, 1);
}
.fc-el { width: calc(var(--w, 300) * var(--u)); z-index: 2; }
.fc-lp { z-index: 1; }
.browser--film .browser-viewport { aspect-ratio: 16 / 10; }
.fc-caption {
  z-index: 3; max-width: calc(470 * var(--u));
  font-family: var(--font-display); font-variation-settings: var(--display-axes); font-weight: var(--w-display);
  font-size: calc(58 * var(--u)); line-height: 1; letter-spacing: -.02em; color: var(--ink);
}
.fc-caption-n { display: block; margin-bottom: calc(14 * var(--u)); font-family: var(--font-sans); font-size: calc(18 * var(--u)); font-weight: 650; font-stretch: 118%; letter-spacing: .14em; color: var(--signal-ink); }
.fc-callout {
  z-index: 4; display: inline-flex; align-items: center; gap: calc(10 * var(--u));
  padding: calc(14 * var(--u)) calc(22 * var(--u)); border-radius: 999px; background: var(--ink); color: #fff;
  font-size: calc(22 * var(--u)); font-weight: 620; white-space: nowrap; box-shadow: var(--sh-2);
}
.fc-callout-icon { width: calc(24 * var(--u)); height: calc(24 * var(--u)); color: var(--signal); }
.fc-lockup { z-index: 4; display: grid; gap: calc(14 * var(--u)); max-width: calc(520 * var(--u)); }
.fc-lockup-brand { display: inline-flex; align-items: center; gap: calc(14 * var(--u)); color: var(--ink); }
.fc-wordmark { height: calc(22 * var(--u)); width: auto; fill: currentColor; }
.fc-lockup-brand .brand-sub { font-size: calc(15 * var(--u)); line-height: 1; padding-left: calc(14 * var(--u)); }
.fc-lockup-line { font-family: var(--font-display); font-variation-settings: var(--display-axes); font-weight: var(--w-display); font-size: calc(54 * var(--u)); line-height: 1; letter-spacing: -.02em; }
.fc-lockup-count { display: flex; gap: calc(10 * var(--u)); }
.fc-lockup-count span { padding: calc(8 * var(--u)) calc(16 * var(--u)); border-radius: 999px; background: #fff; border: 1px solid var(--line); font-size: calc(18 * var(--u)); font-weight: 620; }

/* Poster (= final chapter) defaults, used without JS; JS overrides per cue */
[data-film-el='cap1'], [data-film-el='cap2'], [data-film-el='cap3'] { --x: 80; --y: 72; --o: 0; }
[data-film-el='lp'] { --x: 80; --y: 160; --w: 860; --s: 1; }
[data-film-el='ad1'] { --x: 1000; --y: 483; --w: 300; --s: .533; }
[data-film-el='ad2'] { --x: 1180; --y: 483; --w: 300; --s: .533; }
[data-film-el='ad3'] { --x: 1360; --y: 483; --w: 300; --s: .533; }
[data-film-el='callout'] { --x: 900; --y: 700; --o: 0; }
[data-film-el='lockup'] { --x: 1000; --y: 160; }
@container film (max-width: 639px) {
  .film-frame { aspect-ratio: 4 / 5; }
  .film-canvas { --u: calc(100cqw / 1080); }
  .browser--film .browser-viewport { aspect-ratio: 10 / 15; }
  [data-film-el='cap1'], [data-film-el='cap2'], [data-film-el='cap3'] { --x: 70; --y: 80; }
  [data-film-el='lp'] { --x: 70; --y: 380; --w: 600; }
  [data-film-el='ad1'] { --x: 746; --y: 380; --w: 300; --s: .624; }
  [data-film-el='ad2'] { --x: 746; --y: 695; --w: 300; --s: .624; }
  [data-film-el='ad3'] { --x: 746; --y: 1010; --w: 300; --s: .624; }
  [data-film-el='callout'] { --x: 300; --y: 1180; }
  [data-film-el='lockup'] { --x: 70; --y: 70; }
  .fc-caption { font-size: calc(76 * var(--u)); max-width: calc(900 * var(--u)); }
  .fc-caption-n { font-size: calc(26 * var(--u)); }
  .fc-lockup { max-width: calc(940 * var(--u)); }
  .film-badge { display: none; }
  .fc-lockup-line { font-size: calc(72 * var(--u)); }
  .fc-wordmark { height: calc(30 * var(--u)); }
  .fc-lockup-brand .brand-sub { font-size: calc(20 * var(--u)); }
  .fc-lockup-count span { font-size: calc(24 * var(--u)); }
  .fc-callout { font-size: calc(30 * var(--u)); }
}

.film-controls { display: grid; grid-template-columns: auto 1fr; align-items: center; gap: clamp(12px, 2vw, 20px); margin-top: 16px; }
.film-controls[hidden] { display: none; }
.film-toggle {
  display: grid; place-items: center; width: 52px; height: 52px; border-radius: 50%;
  border: 0; background: var(--ink); color: #fff; box-shadow: var(--sh-2);
  transition: background-color var(--dur-micro), translate var(--dur-micro);
}
.film-toggle:hover { background: #262626; translate: 0 -1px; }
.ft-icon .icon { width: 20px; height: 20px; }
.ft-pause, .ft-replay { display: none; }
.film-player[data-state='playing'] .ft-play { display: none; }
.film-player[data-state='playing'] .ft-pause { display: block; }
.film-player[data-state='ended'] .ft-play { display: none; }
.film-player[data-state='ended'] .ft-replay { display: block; }
.film-chapters { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 10px; }
.film-chapter {
  width: 100%; display: grid; gap: 12px; padding: 15px 16px 16px; text-align: left;
  border: 1px solid var(--line); border-radius: 16px; background: #fff;
  transition: background-color var(--dur-state) var(--ease-out), border-color var(--dur-state) var(--ease-out), box-shadow var(--dur-state) var(--ease-out), translate var(--dur-state) var(--ease-out);
}
.film-chapter:hover { border-color: var(--ink); }
.film-chapter[aria-current='step'] { background: var(--ink); border-color: var(--ink); box-shadow: 0 22px 40px -22px rgba(10, 10, 10, .75); translate: 0 -2px; }
.fch-top { display: flex; align-items: baseline; gap: 10px; min-width: 0; }
.fch-n { font-size: .8125rem; font-weight: 800; letter-spacing: .04em; color: var(--signal-ink); }
.fch-t { font-family: var(--font-display); font-size: 1.0625rem; font-weight: 700; letter-spacing: -.015em; color: var(--ink); line-height: 1.25; }
.film-chapter[aria-current='step'] .fch-n { color: var(--signal); }
.film-chapter[aria-current='step'] .fch-t { color: #fff; }
.fch-bar { display: block; height: 3px; border-radius: 3px; background: var(--canvas-2); overflow: hidden; }
.film-chapter[aria-current='step'] .fch-bar { background: rgba(255, 255, 255, .2); }
.fch-bar i { display: block; height: 100%; width: 100%; border-radius: inherit; background: var(--ink); transform-origin: 0 50%; transform: scaleX(var(--p, 0)); }
.film-chapter[aria-current='step'] .fch-bar i { background: var(--signal); }


/* ─── Launch / offer ─────────────────────────────────────────────────── */
.offer {
  display: grid; grid-template-columns: minmax(0, 1.12fr) minmax(0, 1fr);
  border-radius: 30px; overflow: hidden; background: #fff;
  border: 1px solid var(--line); box-shadow: var(--sh-2);
}
.offer-list { order: 1; padding: clamp(28px, 4vw, 56px); }
.offer-buy {
  --focus: #fff;
  order: 2; position: relative; display: grid; gap: 22px; align-content: start;
  padding: clamp(26px, 3.6vw, 48px); color: #fff;
  background: radial-gradient(90% 60% at 100% 0%, rgba(255, 103, 0, .22) 0%, rgba(255, 103, 0, 0) 60%), #0A0A0A;
}
.offer-buy-head { display: grid; gap: 6px; }
.offer-name { font-size: .75rem; font-weight: 680; font-stretch: 118%; letter-spacing: .12em; text-transform: uppercase; color: #FFB27A; }
.offer-price { display: flex; flex-wrap: wrap; align-items: baseline; gap: 6px 14px; }
.offer-amount { font-family: var(--font-display); font-variation-settings: var(--display-axes); font-weight: var(--w-display); font-size: clamp(3.5rem, 2.6rem + 3vw, 5.25rem); line-height: .95; letter-spacing: -.03em; }
.offer-price-label { font-size: .9375rem; color: rgba(255, 255, 255, .72); }
.mix { display: grid; gap: 10px; }
.mix-legend { margin-bottom: 10px; font-size: .9375rem; font-weight: 620; }
.mix-helper { font-size: .8438rem; color: rgba(255, 255, 255, .66); }
.seg { position: relative; display: grid; grid-template-columns: 1fr 1fr; padding: 4px; border-radius: var(--r-pill); background: rgba(255, 255, 255, .07); border: 1px solid rgba(255, 255, 255, .16); }
.seg-option { position: relative; z-index: 1; display: block; cursor: pointer; }
.seg-option input { position: absolute; inset: 0; width: 100%; height: 100%; margin: 0; opacity: 0; cursor: pointer; }
.seg-label { display: flex; align-items: center; justify-content: center; min-height: 44px; padding: 8px 12px; border-radius: var(--r-pill); text-align: center; font-size: .9375rem; font-weight: 620; line-height: 1.2; color: rgba(255, 255, 255, .78); transition: color var(--dur-state) var(--ease-out); }
.seg-option input:checked + .seg-label { color: var(--ink); }
.seg-option input:focus-visible + .seg-label { outline: 2.5px solid var(--focus); outline-offset: 2px; }
.seg-thumb { position: absolute; z-index: 0; top: 4px; bottom: 4px; left: 4px; width: calc(50% - 4px); border-radius: var(--r-pill); background: var(--signal); box-shadow: 0 6px 16px -8px rgba(255, 103, 0, .8); transition: translate var(--dur-state) var(--ease-out); }
.seg:has(.seg-option:nth-of-type(2) input:checked) .seg-thumb { translate: 100% 0; }

.kind-a { display: none; }
html[data-mix='static-2-animated-1'] .kind-s { display: none; }
html[data-mix='static-2-animated-1'] .kind-a { display: inline; }
.mix-desc { min-height: 3.1em; font-size: .9688rem; line-height: 1.5; color: rgba(255, 255, 255, .86); }
.mix-desc-b { display: none; }
html[data-mix='static-2-animated-1'] .mix-desc-a { display: none; }
html[data-mix='static-2-animated-1'] .mix-desc-b { display: inline; }
.no-js .offer:has(input[value='static-2-animated-1']:checked) .mix-desc-a { display: none; }
.no-js .offer:has(input[value='static-2-animated-1']:checked) .mix-desc-b { display: inline; }
.no-js .offer:has(input[value='static-2-animated-1']:checked) .kind-s { display: none; }
.no-js .offer:has(input[value='static-2-animated-1']:checked) .kind-a { display: inline; }
.offer-micro { margin-top: -6px; text-align: center; font-size: .875rem; font-weight: 560; color: rgba(255, 255, 255, .86); }
.offer-note { display: flex; align-items: flex-start; gap: 8px; padding-top: 16px; border-top: 1px solid rgba(255, 255, 255, .12); font-size: .875rem; color: rgba(255, 255, 255, .72); }
.offer-note-icon { width: 17px; height: 17px; flex: none; margin-top: 1px; }
.offer-list-title { font-size: .75rem; font-weight: 680; font-stretch: 118%; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); }
.included { margin-top: 18px; }
.included-row { display: grid; grid-template-columns: 44px 1fr; gap: 14px; padding: 18px 0; border-top: 1px solid var(--line); }
.included-row:last-child { border-bottom: 1px solid var(--line); }
.included-n { font-size: .8125rem; font-weight: 680; font-stretch: 118%; color: var(--signal-ink); padding-top: 3px; }
.included-body { display: grid; gap: 3px; }
.included-t { font-family: var(--font-display); font-variation-settings: var(--display-axes); font-weight: var(--w-display); font-size: 1.3125rem; line-height: 1.2; letter-spacing: -.01em; }
.included-d { color: var(--ink-2); font-size: .9688rem; }

/* ─── Process ────────────────────────────────────────────────────────── */
.process { background: var(--canvas); }
.steps { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(12px, 1.4vw, 18px); }
.step {
  position: relative; display: flex; flex-direction: column; gap: 10px;
  padding: 28px clamp(18px, 1.8vw, 24px) clamp(18px, 1.8vw, 24px);
  border-radius: 24px; background: #fff; border: 1px solid var(--line);
}
.step-rail { position: absolute; left: 24px; right: 24px; top: -1px; height: 3px; }
.step-rail::before { content: ''; position: absolute; inset: 0; border-radius: 3px; background: var(--signal); transform-origin: 0 50%; transform: scaleX(1); }
.step-dot { position: absolute; left: 0; top: -4px; width: 11px; height: 11px; border-radius: 50%; background: var(--signal); box-shadow: 0 0 0 4px #fff; }
.step-num { font-size: .8125rem; font-weight: 680; font-stretch: 118%; letter-spacing: .08em; color: var(--signal-ink); }
.step-title { font-family: var(--font-display); font-variation-settings: var(--display-axes); font-weight: var(--w-display); font-size: clamp(1.625rem, 1.3rem + .8vw, 2.125rem); line-height: 1; letter-spacing: -.02em; }
.step-text { color: var(--ink-2); font-size: .9688rem; line-height: 1.5; }

.link-icon { width: 15px; height: 15px; }

/* ─── FAQ ────────────────────────────────────────────────────────────── */
.faq-grid { display: grid; grid-template-columns: minmax(0, .9fr) minmax(0, 1.5fr); gap: clamp(32px, 5vw, 88px); align-items: start; }
.faq-head { position: sticky; top: calc(var(--header-h) + 28px); display: grid; gap: 16px; }
.faq-aside { color: var(--ink-2); }
.faq-aside a { font-weight: 620; color: var(--ink); text-underline-offset: 3px; }
.faq-list { border-top: 1px solid var(--line); }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-q {
  display: flex; align-items: center; justify-content: space-between; gap: 20px;
  padding: 22px 4px; cursor: pointer; list-style: none;
  font-size: clamp(1.0625rem, 1rem + .3vw, 1.1875rem); font-weight: 620; line-height: 1.35;
}
.faq-q::-webkit-details-marker { display: none; }
.faq-q:hover .faq-q-t { text-decoration: underline; text-decoration-color: var(--line-strong); text-underline-offset: 4px; }
.faq-q-icon { display: grid; place-items: center; width: 32px; height: 32px; flex: none; border-radius: 50%; border: 1px solid var(--line-strong); transition: rotate var(--dur-state) var(--ease-out), background-color var(--dur-micro), border-color var(--dur-micro); }
.faq-q-icon .icon { width: 16px; height: 16px; }
.faq-item[open] .faq-q-icon { rotate: 45deg; background: var(--ink); border-color: var(--ink); color: #fff; }
.faq-a { padding: 0 56px 24px 4px; color: var(--ink-2); line-height: 1.6; }

/* ─── Contact ────────────────────────────────────────────────────────── */
.contact { padding-block: clamp(64px, 8vw, 120px) clamp(40px, 5vw, 72px); }
.contact-panel {
  position: relative; isolation: isolate; overflow: hidden;
  display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(28px, 5vw, 72px); align-items: start;
  padding: clamp(24px, 5vw, 72px); border-radius: var(--r-xl); color: var(--ink);
}
.contact-bg { position: absolute; inset: 0; z-index: -1; background: radial-gradient(90% 80% at 0% 0%, #FFB77A 0%, rgba(255, 183, 122, 0) 55%), linear-gradient(150deg, #FF7F1F 0%, #FF6700 50%, #F55B00 100%); }
.stage-orb { position: absolute; border-radius: 50%; will-change: transform; pointer-events: none; }
.stage-orb--1 { width: 52%; aspect-ratio: 1; left: -12%; top: -30%; background: radial-gradient(circle, rgba(255, 214, 170, .75) 0%, rgba(255, 214, 170, 0) 66%); animation: orb-a 28s ease-in-out infinite alternate; }
.stage-orb--2 { width: 44%; aspect-ratio: 1; right: -10%; top: 4%; background: radial-gradient(circle, rgba(255, 70, 20, .55) 0%, rgba(255, 70, 20, 0) 66%); animation: orb-b 34s ease-in-out infinite alternate; }
@keyframes orb-a { to { transform: translate3d(14%, 18%, 0) scale(1.08); } }
@keyframes orb-b { to { transform: translate3d(-18%, 12%, 0) scale(.94); } }
.contact-copy { display: grid; gap: 20px; padding-top: 6px; }
.contact-title { font-size: clamp(2.125rem, 1.2rem + 3vw, 3.875rem); max-width: 13ch; }
.contact-lead { max-width: 440px; font-size: clamp(1.0625rem, 1rem + .3vw, 1.25rem); line-height: 1.5; }
.contact-alt { display: grid; gap: 8px; margin-top: 8px; }
.contact-alt-link { display: inline-flex; align-items: center; gap: 10px; font-weight: 620; text-decoration: underline; text-decoration-color: rgba(10, 10, 10, .35); text-underline-offset: 4px; overflow-wrap: anywhere; }
.contact-alt-link:hover { text-decoration-color: var(--ink); }
.contact-alt-icon { width: 20px; height: 20px; flex: none; }
.brief { display: grid; gap: 18px; padding: clamp(20px, 3vw, 36px); border-radius: 26px; background: #fff; box-shadow: 0 30px 60px -30px rgba(90, 30, 0, .55); }
.brief-summary { padding: 12px 14px; border-radius: 12px; background: #FDECEC; color: #8A1C1C; font-weight: 600; font-size: .9375rem; }
.field { display: grid; gap: 7px; }
.field-label { font-size: .9375rem; font-weight: 620; }
.field-optional { font-weight: 450; color: var(--muted); }
.field-input {
  width: 100%; min-height: 50px; padding: 12px 14px; border-radius: 12px;
  border: 1px solid var(--line-strong); background: #fff; font-size: 1rem;
  transition: border-color var(--dur-micro), box-shadow var(--dur-micro);
}
.field-input::placeholder { color: #8C8C8C; }
.field-input:hover { border-color: #B5B5B5; }
.field-input:focus { outline: none; border-color: var(--ink); box-shadow: 0 0 0 3px rgba(10, 10, 10, .12); }
.field-input[aria-invalid='true'] { border-color: #C42B2B; box-shadow: 0 0 0 3px rgba(196, 43, 43, .1); }
.field-textarea { min-height: 96px; resize: vertical; }
.select-wrap { position: relative; display: block; }
.field-select { appearance: none; padding-right: 44px; }
.select-icon { position: absolute; right: 14px; top: 50%; width: 18px; height: 18px; translate: 0 -50%; pointer-events: none; color: var(--muted); }
.field-error { display: none; font-size: .875rem; font-weight: 560; color: #B42323; }
.field-error:not(:empty) { display: block; }
.field-hint { font-size: .8438rem; color: var(--muted); }
.honeypot { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.brief-actions { margin-top: 4px; }
.brief-nojs { font-size: .9375rem; font-weight: 560; }
.brief-status { display: grid; gap: 6px; padding: 14px 16px; border-radius: 14px; background: var(--canvas); border: 1px solid var(--line); font-size: .9375rem; }
.brief-status[hidden] { display: none; }
.brief-status strong { font-weight: 700; }
.brief-status[data-tone='warn'] { background: #FFF6EC; border-color: #F6CBA2; }
.brief-status[data-tone='ok'] { background: #ECF8F2; border-color: #B7E3CB; }
.brief-status[data-tone='error'] { background: #FDECEC; border-color: #F2B8B8; }
.brief-privacy { font-size: .8125rem; color: var(--muted); }

/* ─── Footer ─────────────────────────────────────────────────────────── */
.site-footer { padding-block: clamp(36px, 4vw, 56px) 28px; }
.footer-inner { display: grid; grid-template-columns: 1.3fr 1fr 1fr; gap: 28px; align-items: start; padding-bottom: 28px; border-bottom: 1px solid var(--line); }
.footer-brand { display: grid; gap: 12px; }
.footer-tagline { color: var(--ink-2); font-size: .9375rem; }
.footer-nav ul { display: grid; gap: 8px; }
.footer-nav a, .footer-meta a { font-size: .9375rem; color: var(--ink-2); text-decoration: none; }
.footer-nav a:hover, .footer-meta a:hover { color: var(--ink); text-decoration: underline; text-underline-offset: 3px; }
.footer-meta { display: grid; gap: 8px; justify-items: start; }
.footer-parent { display: inline-flex; align-items: center; gap: 4px; }
.footer-base { display: flex; justify-content: space-between; gap: 16px; padding-top: 20px; font-size: .8438rem; color: var(--muted); }
.footer-top { display: inline-flex; align-items: center; gap: 6px; color: var(--ink-2); text-decoration: none; font-weight: 560; }
.footer-top:hover { color: var(--ink); }
.analytics-consent { margin-top: 24px; padding-top: 24px; border-top: 1px solid var(--line); }
.analytics-consent.is-pending { position: fixed; right: 20px; bottom: 20px; z-index: 90; width: min(540px, calc(100% - 40px)); max-height: calc(100dvh - 40px); overflow: auto; margin: 0; padding: 20px; border: 1px solid var(--line-strong); border-radius: var(--r-md); background: var(--paper); box-shadow: var(--sh-3); }
.analytics-consent h2 { font-size: 1rem; margin-bottom: 8px; }
.analytics-consent p { max-width: 65ch; font-size: .875rem; color: var(--ink-2); }
.analytics-consent-status { margin-top: 8px; }
.analytics-consent-actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 12px; }
.analytics-consent-actions [aria-pressed="true"] { outline: 2px solid var(--ink); outline-offset: 3px; }
.analytics-consent-actions .btn { min-height: 44px; }
.analytics-consent-withdraw { appearance: none; border: 0; background: transparent; color: var(--ink-2); font: inherit; font-size: .875rem; text-decoration: underline; min-height: 44px; padding: 8px 0; cursor: pointer; }
.analytics-preferences-trigger { appearance: none; border: 0; background: transparent; color: inherit; font: inherit; text-decoration: underline; min-height: 44px; cursor: pointer; margin-top: 24px; }
.analytics-preferences-dialog { position: fixed; inset: 0; margin: auto; width: min(580px, calc(100% - 32px)); max-height: calc(100dvh - 32px); overflow: auto; padding: 28px; border: 1px solid var(--line-strong); border-radius: var(--r-md); background: var(--paper); color: var(--ink); box-shadow: var(--sh-3); }
.analytics-preferences-dialog::backdrop { background: rgba(0, 0, 0, .45); }
.analytics-preferences-dialog .analytics-consent { position: static; width: auto; max-width: none; max-height: none; overflow: visible; margin: 0; padding: 0; border: 0; border-radius: 0; box-shadow: none; }
.analytics-preferences-dialog h2 { padding-right: 32px; }
.analytics-preferences-close { position: absolute; top: 12px; right: 12px; width: 44px; height: 44px; border: 0; border-radius: 50%; background: transparent; color: var(--ink); font: inherit; font-size: 1.5rem; cursor: pointer; }

/* ─── Reveal (only after script sets .motion-ready; never on reduced motion) ── */
.motion-ready [data-reveal] { transition: opacity 700ms var(--ease-out), translate 700ms var(--ease-out); transition-delay: var(--reveal-delay, 0ms); }
.motion-ready [data-reveal].is-pending { opacity: 0; translate: 0 18px; }
.motion-ready .steps.is-pending .step-rail::before { transform: scaleX(0); }
.motion-ready .steps .step-rail::before { transition: transform 900ms var(--ease-out); transition-delay: calc(var(--i) * 140ms + 200ms); }

/* ─── Motion preferences ─────────────────────────────────────────────── */
html.motion-paused .stage-orb,
.is-offscreen .stage-orb { animation-play-state: paused; }
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation-duration: 1ms !important; animation-iteration-count: 1 !important; transition-duration: 1ms !important; transition-delay: 0ms !important; scroll-behavior: auto !important; }
}
html.motion-reduced *, html.motion-reduced *::before, html.motion-reduced *::after { animation-duration: 1ms !important; animation-iteration-count: 1 !important; transition-duration: 1ms !important; transition-delay: 0ms !important; }
html.motion-reduced .stage-orb { animation: none !important; }

/* ─── Responsive ─────────────────────────────────────────────────────── */
@media (max-width: 1100px) {
  .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

@media (max-width: 900px) {
  :root { --header-h: 60px; }
  .header-inner { gap: 16px; }
  .brand { gap: 10px; }
  .brand-wordmark { height: 13px; }
  .brand-sub { padding-left: 10px; font-size: .625rem; letter-spacing: .14em; line-height: 13px; }
  .menu-toggle { display: inline-flex; }
  .js .site-nav {
    position: absolute; left: 0; right: 0; top: 100%;
    display: grid; gap: 8px; padding: 12px var(--gutter) 20px;
    background: rgba(255, 255, 255, .98); border-bottom: 1px solid var(--line); box-shadow: 0 24px 40px -24px rgba(10, 10, 10, .3);
    opacity: 0; visibility: hidden; translate: 0 -8px;
    transition: opacity var(--dur-micro) var(--ease-out), translate var(--dur-micro) var(--ease-out), visibility 0s linear var(--dur-micro);
  }
  .js .site-header[data-open='true'] .site-nav { opacity: 1; visibility: visible; translate: 0 0; transition: opacity var(--dur-micro) var(--ease-out), translate var(--dur-micro) var(--ease-out), visibility 0s; }
  .js .nav-list { display: grid; gap: 2px; }
  .js .nav-link { min-height: 52px; font-size: 1.125rem; font-weight: 580; color: var(--ink); padding: 0 8px; border-radius: 12px; }
  .js .nav-cta { min-height: 52px; margin-top: 6px; }
  .no-js .header-inner { flex-wrap: wrap; padding-block: 10px; }
  .no-js .site-nav { width: 100%; margin: 0; flex-wrap: wrap; gap: 8px; }
  .no-js .nav-list { flex-wrap: wrap; }
  .section-head--split { grid-template-columns: minmax(0, 1fr); }
  .section-head--split .lead { justify-self: start; }
  .offer { grid-template-columns: minmax(0, 1fr); }
  .offer-buy { order: 1; }
  .offer-list { order: 2; }
  .faq-grid, .contact-panel { grid-template-columns: minmax(0, 1fr); }
  .faq-head { position: static; }
  .footer-inner { grid-template-columns: 1fr 1fr; }
  .footer-brand { grid-column: 1 / -1; }
}

@media (max-width: 760px) {
  .steps { grid-template-columns: minmax(0, 1fr); }
  .step { padding-left: 28px; }
  .step-rail { left: -1px; top: 28px; bottom: 28px; right: auto; width: 3px; height: auto; }
  .step-rail::before { transform-origin: 50% 0; }
  .motion-ready .steps.is-pending .step-rail::before { transform: scaleY(0); }
  .step-dot { left: -4px; top: 0; }
  .film-chapters { gap: 4px; }
  .fch-t { display: none; }
  .film-chapter { padding: 10px 8px; gap: 8px; justify-items: center; }
  .footer-inner { grid-template-columns: 1fr; }
  .footer-base { flex-direction: column; }
}

@media (max-width: 640px) {
  .hero-actions { width: 100%; max-width: 380px; flex-direction: column; }
  .hero-actions .btn { width: 100%; }
  .faq-a { padding-right: 8px; }
  .contact-panel { border-radius: 24px; }
}

@media (max-width: 380px) {
  .brand-sub { display: none; }
  .hero-title { font-size: 2.3rem; }
  .motion-toggle-label { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap; }
  .motion-toggle { width: 36px; padding: 0; justify-content: center; }
}

html.page-hidden .stage-orb { animation-play-state: paused; }
.film-player[data-state='paused'] .fc-el *, .film-player[data-state='ended'] .fc-el * { animation-play-state: paused !important; }


.process-note { display: flex; align-items: center; gap: 10px; margin-top: 22px; font-size: .9375rem; color: var(--ink-2); }
.process-note-icon { width: 18px; height: 18px; flex: none; color: var(--signal-ink); }


/* Hero orbs on smaller screens: smaller, pushed to the edges; on phones they frame the copy top and bottom */
@media (max-width: 1200px) { .hero-orbs { --orb-scale: .82; } }
@media (max-width: 1100px) {
  .hero { padding-bottom: 72px; }
  .hero-lead { max-width: min(600px, calc(100% - 192px)); }
  .orb:nth-child(3) { left: 8%; }
  .orb:nth-child(6) { left: 92%; }
  .hero .motion-toggle { bottom: 12px; }
}
@media (max-width: 960px) { .hero-orbs { --orb-scale: .68; --spread-x: 36vw; } }
@media (max-width: 760px) {
  .hero { padding-bottom: 72px; }
  .hero-stage { padding-block: 128px 112px; }
  .hero-lead { margin-top: 36px; max-width: 600px; }
  .hero-built { margin-top: 24px; }
  .hero-orbs { --orb-scale: .62; --spread-x: 40vw; --spread-y: 14vh; }
  .orb:nth-child(2) { left: 17%; top: 62px; }
  .orb:nth-child(1) { left: 50%; top: 38px; }
  .orb:nth-child(4) { left: 83%; top: 60px; }
  .orb:nth-child(3) { left: 19%; top: calc(100% - 60px); }
  .orb:nth-child(5) { left: 81%; top: calc(100% - 64px); }
  .orb:nth-child(6) { display: none; }
  .hero .motion-toggle { right: 50%; translate: 50% 0; bottom: 12px; }
}


/* Rendering cost: skip layout/paint of below-the-fold sections until they approach the viewport */
.preview, .launch, .process, .more, .studio, .faq, .contact { content-visibility: auto; contain-intrinsic-size: auto 1000px; }

/* ══════════════════════════════════════════════════════════════════════
   v7 · film, principles, kit, steps, after the
   campaign, studio. Appended so they override the shell rules above.
   ══════════════════════════════════════════════════════════════════════ */

/* ─── Film (second fold): rounded frame, as on the previous page ───── */
.movie { padding-block: clamp(4px, 1vw, 12px) clamp(64px, 7vw, 104px); }
.movie-label { display: flex; justify-content: center; margin-bottom: 16px; }
.movie-frame {
  position: relative; overflow: hidden; aspect-ratio: 16 / 9; max-width: 1200px; margin-inline: auto;
  border-radius: clamp(18px, 2.2vw, 28px); background: #0A0A0A;
  box-shadow: 0 2px 4px rgba(10, 10, 10, .06), 0 40px 80px -40px rgba(10, 10, 10, .55);
}
.movie-video { width: 100%; height: 100%; object-fit: cover; background: #0A0A0A; }
.movie-play {
  position: absolute; z-index: 2; left: clamp(14px, 2vw, 28px); bottom: clamp(14px, 2vw, 28px);
  display: inline-flex; align-items: center; gap: 12px; min-height: 56px; padding: 7px 22px 7px 7px;
  border: 0; border-radius: var(--r-pill); background: #fff; color: var(--ink);
  font-size: 1rem; font-weight: 700; box-shadow: 0 18px 40px -18px rgba(0, 0, 0, .6);
  transition: translate var(--dur-micro) var(--ease-out), box-shadow var(--dur-micro) var(--ease-out);
}
.movie-play:hover { translate: 0 -2px; box-shadow: 0 24px 44px -18px rgba(0, 0, 0, .7); }
.movie-play-icon { display: grid; place-items: center; width: 42px; height: 42px; border-radius: 50%; background: var(--signal); color: var(--ink); }
.movie-play-icon .icon { width: 18px; height: 18px; margin-left: 2px; }
.movie-play-time { padding-left: 12px; border-left: 1px solid var(--line); color: var(--muted); font-weight: 650; font-variant-numeric: tabular-nums; }
.movie-frame[data-state='sound'] .movie-play { display: none; }
@media (max-width: 760px) {
  /* On a phone the film is ~350px wide: a compact play control in the corner keeps the statements visible */
  .movie-play { left: auto; right: 10px; bottom: 10px; min-height: 40px; gap: 8px; padding: 4px 12px 4px 4px; font-size: .875rem; }
  .movie-play-icon { width: 32px; height: 32px; }
  .movie-play-icon .icon { width: 15px; height: 15px; }
  .movie-play-label { position: absolute; width: 1px; height: 1px; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
  .movie-play-time { padding-left: 0; border-left: 0; }
}

/* ─── Preview: principles under the player ──────────────────────────── */
.principles { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: clamp(16px, 2vw, 28px); margin-top: clamp(36px, 4vw, 56px); }
.principle { display: grid; align-content: start; gap: 6px; padding-top: 20px; border-top: 1px solid var(--line-strong); }
.principle-n { display: block; }
.principle-icon { width: 24px; height: 24px; padding: 4px; border-radius: 50%; background: var(--signal-tint); color: var(--signal-ink); stroke-width: 2.6; }
.principle-t { margin-top: 8px; font-family: var(--font-display); font-weight: var(--w-display); font-size: 1.3125rem; line-height: 1.15; letter-spacing: -.015em; }
.principle-d { color: var(--ink-2); font-size: .9375rem; line-height: 1.5; text-wrap: pretty; }

/* ─── Launch: compact kit instead of mock-ups ───────────────────────── */
.offer-buy { position: relative; isolation: isolate; }
.kit { display: grid; grid-template-columns: minmax(0, 1fr) auto minmax(0, 1fr); align-items: stretch; gap: 10px; }
.kit-item {
  display: flex; align-items: center; gap: 12px; padding: 14px; border-radius: 18px;
  background: rgba(255, 255, 255, .06); border: 1px solid rgba(255, 255, 255, .12);
  transition: border-color var(--dur-state) var(--ease-out), box-shadow var(--dur-state) var(--ease-out);
}
.kit-icon { display: grid; place-items: center; width: 46px; height: 46px; flex: none; border-radius: 13px; background: #fff; color: var(--ink); }
.kit-icon .icon { width: 26px; height: 26px; }
.kit-body { display: grid; gap: 2px; min-width: 0; }
.kit-t { font-weight: 700; font-size: 1rem; color: #fff; }
.kit-n { font-size: .8125rem; color: rgba(255, 255, 255, .66); }
.kit-plus { align-self: center; font-family: var(--font-display); font-size: 1.5rem; line-height: 1; color: rgba(255, 255, 255, .45); }
html[data-mix='static-2-animated-1'] .kit-item--ads { border-color: var(--signal); box-shadow: inset 0 0 0 1px var(--signal), 0 14px 30px -18px rgba(255, 103, 0, .8); }
html[data-mix='static-2-animated-1'] .kit-item--ads .kit-n { color: #FFB27A; }
.no-js .offer:has(input[value='static-2-animated-1']:checked) .kit-item--ads .kind-s { display: none; }
.no-js .offer:has(input[value='static-2-animated-1']:checked) .kit-item--ads .kind-a { display: inline; }

/* Pointer spotlight on dark and light cards */
[data-spot]::after {
  content: ''; position: absolute; inset: 0; z-index: -1; border-radius: inherit; pointer-events: none;
  background: radial-gradient(460px circle at var(--mx, 50%) var(--my, 0%), rgba(255, 255, 255, .08), transparent 62%);
  opacity: 0; transition: opacity .5s var(--ease-out);
}
[data-spot]:hover::after { opacity: 1; }
.more-card:not(.more-card--partner)[data-spot]::after { background: radial-gradient(420px circle at var(--mx, 50%) var(--my, 0%), rgba(255, 103, 0, .09), transparent 62%); }

/* ─── Process: who does what ─────────────────────────────────────────── */
@supports (grid-template-rows: subgrid) {
  .step { display: grid; grid-row: span 5; grid-template-rows: subgrid; row-gap: 10px; align-content: start; }
}
.step-text { padding-bottom: 6px; }
.step-row { display: grid; align-content: start; gap: 4px; padding-top: 12px; border-top: 1px dashed var(--line-strong); font-size: .9063rem; line-height: 1.45; color: var(--ink); }
.step-k { font-size: .6875rem; font-weight: 750; letter-spacing: .12em; text-transform: uppercase; color: var(--muted); }
.step-row--we .step-k { color: var(--signal-ink); }

/* ─── After the campaign ─────────────────────────────────────────────── */
.more-grid { display: grid; grid-template-columns: minmax(0, 1.15fr) minmax(0, 1fr); gap: clamp(14px, 1.6vw, 20px); }
.more-card {
  position: relative; isolation: isolate; overflow: hidden;
  display: flex; flex-direction: column; align-items: flex-start; gap: 8px;
  padding: clamp(24px, 3vw, 40px); border-radius: 28px;
  background: var(--canvas); border: 1px solid var(--line);
  transition: translate var(--dur-state) var(--ease-out), box-shadow var(--dur-state) var(--ease-out), border-color var(--dur-state) var(--ease-out);
}
.more-card:hover { translate: 0 -3px; box-shadow: var(--sh-2); border-color: var(--line-strong); }
.more-card--partner { --focus: #fff; grid-row: span 2; background: #0A0A0A; border-color: #0A0A0A; color: #fff; }
.more-card--partner:hover { border-color: #0A0A0A; box-shadow: 0 40px 70px -40px rgba(10, 10, 10, .7); }
.more-glow { position: absolute; z-index: -2; right: -22%; top: -34%; width: 78%; aspect-ratio: 1; border-radius: 50%; background: radial-gradient(circle, rgba(255, 103, 0, .5) 0%, rgba(255, 103, 0, 0) 66%); }
@media (prefers-reduced-motion: no-preference) {
  html:not(.motion-reduced) .more-glow { animation: glow-drift 16s ease-in-out infinite alternate; }
}
@keyframes glow-drift { to { transform: translate3d(-14%, 18%, 0) scale(1.1); } }
html.motion-paused .more-glow, .is-offscreen .more-glow { animation-play-state: paused; }
.more-kicker { display: inline-flex; align-items: center; gap: 8px; font-size: .75rem; font-weight: 750; letter-spacing: .14em; text-transform: uppercase; color: var(--signal-ink); }
.more-card--partner .more-kicker { color: #FFB27A; }
.more-kicker-icon { width: 16px; height: 16px; transition: rotate 1s var(--ease-out); }
.more-card:hover .more-kicker-icon { rotate: 180deg; }
.more-name { margin-top: 4px; font-family: var(--font-display); font-weight: var(--w-display); font-size: clamp(1.75rem, 1.25rem + 1.5vw, 2.75rem); line-height: 1; letter-spacing: -.03em; }
.more-price { display: flex; align-items: baseline; gap: 10px; margin-top: 10px; }
.more-amount { font-family: var(--font-display); font-weight: var(--w-display); font-size: clamp(3rem, 2rem + 3vw, 5rem); line-height: .9; letter-spacing: -.04em; font-variant-numeric: tabular-nums; }
.more-card:not(.more-card--partner) .more-amount { font-size: clamp(2.125rem, 1.6rem + 1.6vw, 3.125rem); }
.more-per, .more-from { font-size: .9375rem; font-weight: 560; color: var(--muted); }
.more-card--partner .more-per, .more-card--partner .more-from { color: rgba(255, 255, 255, .66); }
.more-card--partner .more-price { flex-wrap: wrap; }
.more-card--partner .more-from { flex-basis: 100%; }
.more-pitch { margin-top: 10px; max-width: 30ch; font-size: clamp(1.0625rem, 1rem + .3vw, 1.25rem); font-weight: 620; line-height: 1.38; text-wrap: balance; }
.more-text { max-width: 40ch; font-size: .9688rem; color: var(--ink-2); text-wrap: pretty; }
.more-points { align-self: stretch; display: grid; gap: 12px; margin-top: 18px; padding-top: 20px; border-top: 1px solid rgba(255, 255, 255, .12); }
.more-points li { display: flex; align-items: center; gap: 12px; font-size: 1rem; color: rgba(255, 255, 255, .92); }
.more-point-icon { width: 22px; height: 22px; flex: none; padding: 4px; border-radius: 50%; background: var(--signal); color: var(--ink); stroke-width: 3; }
.more-foot { margin-top: auto; padding-top: 26px; display: grid; gap: 12px; justify-items: start; }
.more-note { font-size: .8438rem; color: rgba(255, 255, 255, .6); }
.more-icon {
  position: absolute; right: clamp(20px, 2.4vw, 32px); top: clamp(20px, 2.4vw, 32px);
  display: grid; place-items: center; width: 54px; height: 54px; border-radius: 50%;
  background: #fff; border: 1px solid var(--line); color: var(--ink);
  transition: rotate .9s var(--ease-out), background-color var(--dur-state), border-color var(--dur-state);
}
.more-icon .icon { width: 24px; height: 24px; }
.more-card:hover .more-icon { rotate: 24deg; background: var(--signal); border-color: var(--signal); }

.rhythm { align-self: stretch; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 10px; margin-top: 28px; }
.rhythm-m { display: grid; gap: 10px; justify-items: center; }
.rhythm-stack { position: relative; width: 100%; aspect-ratio: 4 / 4.4; }
.rhythm-stack i { position: absolute; left: 12%; right: 12%; top: 6%; bottom: 0; border-radius: 10px; border: 1px solid rgba(255, 255, 255, .12); background: #1C1C1C; transition: transform .6s var(--ease-out), background-color .6s, border-color .6s; }
.rhythm-stack i:nth-child(1) { transform: rotate(-7deg) translateX(-8%); }
.rhythm-stack i:nth-child(2) { transform: rotate(5deg) translateX(7%); }
.rhythm-stack i:nth-child(3) {
  background: linear-gradient(160deg, #2A2A2A 0%, #151515 100%);
  background-image:
    linear-gradient(rgba(255, 255, 255, .7), rgba(255, 255, 255, .7)), linear-gradient(rgba(255, 255, 255, .35), rgba(255, 255, 255, .35)),
    radial-gradient(circle at 50% 50%, var(--signal) 0 40%, transparent 42%), linear-gradient(160deg, #2A2A2A 0%, #151515 100%);
  background-size: 52% 7%, 34% 5%, 34% 30%, 100% 100%;
  background-position: 16% 16%, 16% 28%, 80% 82%, 0 0;
  background-repeat: no-repeat;
}
.rhythm-l { font-size: .75rem; font-weight: 650; letter-spacing: .04em; color: rgba(255, 255, 255, .5); transition: color .6s; }
@media (prefers-reduced-motion: no-preference) {
  html:not(.motion-reduced) .rhythm-stack i:nth-child(3) { animation: rhythm-card 8s var(--ease-in-out) infinite; animation-delay: calc(var(--m) * 2s); }
  html:not(.motion-reduced) .rhythm-l { animation: rhythm-label 8s var(--ease-in-out) infinite; animation-delay: calc(var(--m) * 2s); }
}
@keyframes rhythm-card {
  0%, 5% { transform: translateY(0); border-color: rgba(255, 255, 255, .12); box-shadow: none; }
  10%, 22% { transform: translateY(-9%); border-color: var(--signal); box-shadow: 0 16px 30px -14px rgba(255, 103, 0, .75); }
  28%, 100% { transform: translateY(0); border-color: rgba(255, 255, 255, .12); box-shadow: none; }
}
@keyframes rhythm-label { 0%, 5% { color: rgba(255, 255, 255, .5); } 10%, 22% { color: #FFB27A; } 28%, 100% { color: rgba(255, 255, 255, .5); } }
html.motion-paused .rhythm *, .is-offscreen .rhythm * { animation-play-state: paused; }

/* ─── The studio: client words + press ──────────────────────────────── */
.studio { background: var(--canvas); }
.studio-intro { display: grid; gap: 16px; justify-items: start; max-width: 540px; justify-self: end; padding-bottom: 6px; }
.studio-link { display: inline-flex; align-items: center; gap: 6px; font-weight: 650; text-decoration: underline; text-decoration-color: var(--line-strong); text-underline-offset: 4px; transition: text-decoration-color var(--dur-micro); }
.studio-link:hover { text-decoration-color: var(--ink); }

.quotes {
  position: relative; isolation: isolate; overflow: hidden;
  display: grid; gap: clamp(20px, 2.4vw, 32px);
  padding: clamp(28px, 4.6vw, 72px); border-radius: 32px; background: #fff; border: 1px solid var(--line); box-shadow: var(--sh-1);
}
.quotes-label { font-size: .75rem; font-weight: 750; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); }
.quotes-mark { width: clamp(44px, 3vw + 24px, 64px); height: auto; fill: var(--signal); margin-bottom: -6px; }
.quote-text { margin: 0; }
.quotes-stage { display: grid; }
.quote { grid-area: 1 / 1; display: grid; align-content: start; gap: clamp(22px, 2.6vw, 36px); }
.js .quote { opacity: 0; visibility: hidden; transition: opacity .45s var(--ease-out), translate .6s var(--ease-out), visibility 0s linear .45s; translate: 0 10px; }
.js .quote.is-active { opacity: 1; visibility: visible; translate: 0 0; transition: opacity .6s var(--ease-out) .12s, translate .8s var(--ease-out) .12s, visibility 0s; }
.quote-text p {
  max-width: 24ch; font-family: var(--font-display); font-weight: 560;
  font-size: clamp(1.75rem, 1rem + 2.6vw, 3.5rem); line-height: 1.08; letter-spacing: -.03em; text-wrap: balance;
}
.quote-by { display: flex; align-items: center; gap: 14px; }
.quote-photo { width: 52px; height: 52px; flex: none; border-radius: 50%; object-fit: cover; }
.quote-who { display: grid; }
.quote-name { font-weight: 700; }
.quote-role { font-size: .875rem; color: var(--muted); }
/* Who said it: names on the right double as the controls */
.quotes { grid-template-columns: minmax(0, 1fr) minmax(220px, 300px); column-gap: clamp(32px, 6vw, 96px); align-items: end; }
.quotes-label { grid-column: 1 / -1; }
.quotes-mark, .quotes-stage { grid-column: 1; }
.quotes-nav { grid-column: 2; grid-row: 2 / span 2; align-self: end; display: grid; gap: 4px; }
.js .quote-by { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap; }
.quotes-pick {
  position: relative; display: grid; grid-template-columns: 40px minmax(0, 1fr); align-items: center; gap: 12px;
  width: 100%; padding: 12px 14px 15px 12px; border: 0; border-radius: 16px; background: transparent; text-align: left;
  transition: background-color var(--dur-state) var(--ease-out);
}
.quotes-pick:hover { background: var(--canvas); }
.quotes-pick[aria-pressed='true'] { background: var(--canvas); }
.quotes-pick img { width: 40px; height: 40px; border-radius: 50%; object-fit: cover; filter: grayscale(1); opacity: .55; transition: filter var(--dur-state), opacity var(--dur-state); }
.quotes-pick[aria-pressed='true'] img, .quotes-pick:hover img { filter: none; opacity: 1; }
.qp-text { display: grid; min-width: 0; }
.qp-name { font-weight: 680; font-size: .9688rem; color: var(--muted); transition: color var(--dur-state); }
.quotes-pick[aria-pressed='true'] .qp-name { color: var(--ink); }
.qp-role { font-size: .8125rem; color: var(--muted); white-space: nowrap; overflow: hidden; text-overflow: ellipsis; }
.qp-bar { position: absolute; left: 14px; right: 14px; bottom: 6px; height: 2px; border-radius: 2px; background: var(--line); overflow: hidden; opacity: 0; transition: opacity var(--dur-state); }
.qp-bar i { display: block; width: 100%; height: 100%; background: var(--signal); transform-origin: 0 50%; transform: scaleX(1); }
.quotes-pick[aria-pressed='true'] .qp-bar { opacity: 1; }
.quotes-pick.is-run .qp-bar i { animation: q-bar 7s linear forwards; animation-play-state: paused; }
.quotes.is-playing .quotes-pick.is-run .qp-bar i { animation-play-state: running; }
@keyframes q-bar { from { transform: scaleX(0); } to { transform: scaleX(1); } }
.no-js .quotes-stage { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 40px; }
.no-js .quote { grid-area: auto; }
.no-js .quote-text p { font-size: clamp(1.25rem, 1rem + 1vw, 1.75rem); }

.press { display: grid; gap: 18px; margin-top: clamp(40px, 5vw, 72px); }
.press-label { font-size: .75rem; font-weight: 750; letter-spacing: .14em; text-transform: uppercase; color: var(--muted); }
.press-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border-top: 1px solid var(--line-strong); border-left: 1px solid var(--line-strong); }
.press-grid li { border-right: 1px solid var(--line-strong); border-bottom: 1px solid var(--line-strong); }
.press-item {
  position: relative; display: grid; grid-template-rows: 1fr auto; gap: 26px; height: 100%; min-height: 176px;
  padding: clamp(20px, 2.4vw, 32px); color: var(--ink); text-decoration: none;
  transition: background-color var(--dur-state) var(--ease-out);
}
.press-item:hover { background: #fff; }
.press-logo-wrap { display: flex; align-items: center; min-height: 34px; }
.press-logo { width: auto; height: 26px; max-width: 100%; transition: translate .6s var(--ease-out); }
.press-item:hover .press-logo { translate: 6px 0; }
.press-meta { display: flex; justify-content: space-between; align-items: baseline; gap: 12px; font-size: .875rem; }
.press-project { font-weight: 620; }
.press-year { color: var(--muted); font-variant-numeric: tabular-nums; }
.press-arrow { position: absolute; right: clamp(16px, 2vw, 24px); top: clamp(16px, 2vw, 24px); width: 20px; height: 20px; color: var(--muted); transition: translate var(--dur-state) var(--ease-out), color var(--dur-state); }
.press-item:hover .press-arrow { translate: 3px -3px; color: var(--signal-deep); }

/* ─── FAQ: follow-up links ──────────────────────────────────────────── */
.faq-a p + p { margin-top: 12px; }
.faq-more { display: inline-flex; align-items: center; gap: 6px; font-weight: 620; color: var(--ink); text-underline-offset: 3px; }
.faq-more .link-icon { transition: translate var(--dur-micro) var(--ease-out); }
.faq-more:hover .link-icon { translate: 3px 0; }

/* ─── Form: interest-driven fields ──────────────────────────────────── */
.field[hidden] { display: none; }

/* ─── Headline word reveal (only once the script marks the page motion-ready) ─ */
.motion-ready [data-split] .w { display: inline-block; overflow: clip; overflow-clip-margin: .2em; vertical-align: top; padding-bottom: .1em; margin-bottom: -.1em; }
.motion-ready [data-split] .wi { display: inline-block; transition: translate .95s var(--ease-out); transition-delay: calc(var(--wi, 0) * 45ms + 60ms); }
.motion-ready .is-pending [data-split] .wi { translate: 0 108%; }
.motion-ready .principles.is-pending .principle,
.motion-ready .more-grid.is-pending .more-card,
.motion-ready .press-grid.is-pending li { opacity: 0; translate: 0 18px; }
.motion-ready .principle, .motion-ready .more-card, .motion-ready .press-grid li { transition: opacity .7s var(--ease-out), translate .8s var(--ease-out), box-shadow var(--dur-state) var(--ease-out), border-color var(--dur-state); transition-delay: calc(var(--i, 0) * 80ms); }

/* ─── Responsive (v7 blocks) ────────────────────────────────────────── */
@media (max-width: 1100px) {
  .principles { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 900px) {
  .more-grid { grid-template-columns: minmax(0, 1fr); }
  .more-card--partner { grid-row: auto; }
  .studio-intro { justify-self: start; }
  .quotes { grid-template-columns: minmax(0, 1fr); }
  .quotes-nav { grid-column: 1; grid-row: auto; grid-template-columns: repeat(2, minmax(0, 1fr)); }
}
@media (max-width: 760px) {
  .press-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); }
  .press-item { min-height: 136px; gap: 18px; }
  .press-logo { height: 20px; }
  .press-meta { flex-direction: column; gap: 2px; }
  .no-js .quotes-stage { grid-template-columns: minmax(0, 1fr); }
}
@media (max-width: 560px) {
  .principles { grid-template-columns: minmax(0, 1fr); }
  .kit { grid-template-columns: minmax(0, 1fr); }
  .kit-plus { display: none; }
  /* Phone: the attribution comes back under the quote, the controls shrink to faces */
  .js .quote-by { position: static; width: auto; height: auto; overflow: visible; clip-path: none; white-space: normal; }
  .quotes-nav { display: flex; gap: 6px; }
  .quotes-pick { grid-template-columns: 40px; width: auto; padding: 8px 8px 12px; }
  .qp-text { position: absolute; width: 1px; height: 1px; overflow: hidden; clip-path: inset(50%); white-space: nowrap; }
  .qp-bar { left: 8px; right: 8px; bottom: 4px; }
}